Bella Hadid Unveils Orebella’s Fifth Fragrance: Eternal Roots
Bella Hadid Unveils Orebella’s Fifth Fragrance: Eternal Roots
Bella Hadid’s fragrance brand, Orebella, has announced its latest olfactory creation, ETERNAL ROOTS, the fifth skin parfum from the brand. Orebella, since its inception, has changed the olfactory experience for perfume lovers, with formulas that nourish the skin, and that auto-mist your skin with a consuming scent. ETERNAL ROOTS fits that bill and offers a unique concoction of fresh fruits, grounded woods, and aromatic herbs into a scent that Hadid describes as “the duality of power and softness.”
ETERNAL ROOTS is described as a woody, nature-inspired fragrance that channels Hadid’s personal connection to the earth and her appreciation of contrasts; strength with gentleness, light with dark. The fragrance opens with a vibrant burst of lychee and bergamot, creating a juicy, citrusy first impression that instantly elevates the spirit. As the fragrance develops on the skin it lays into a warmer, richer heart, for the olfactory experience featuring a layering of papyrus and vetiver with nuances of birch smoke reminiscent of fresh earth and sun warmed wood.
Hadid elaborated on the inspiration:
“ETERNAL ROOTS smells like strength and light woven together. The first thing I notice is that bright, juicy burst of lychee and bergamot. Then it melts into something richer and warmer, with those beautiful woody and earthy notes — papyrus, vetiver, a touch of birch smoke — that make it feel grounded, like standing barefoot on solid earth. It’s both soft and powerful at the same time.”
Like the rest of Orebella’s fragrances, ETERNAL ROOTS is part of the brand’s bi-phase perfume collection — a signature innovation that sets Orebella apart in the fragrance world. Every perfume is alcohol-free. Before applying, simply give your perfume a gentle shake to activate the two-phase formula. This technique not only acts as a locking agent for your perfume, but it also makes sure that the formula is hydrating and nourishing to the skin while remaining a long-lasting scent. Each perfume is infused with essential oils and cosmetic-grade ingredients, bridging the gap between beauty and self-care with a sensorial ritual that is as enjoyable and luxurious as it appears to be!
The brand-center commitment to clean and skin friendly ingredients has struck a chord with fragrance lovers. Orebella’s perfumes remove the customary alcohol backbone and replace them with activity from hydration botanicals and extracts derived from plants. This makes them feel effortlessly approachable for users having sensitive skin or users seeking more natural ways to scent themselves. With ETERNAL ROOTS, we can see this intention in the reference to the fragrance itself feeling as good on the skin as it smells in the air.
The name “ETERNAL ROOTS” carries its own significance. It speaks to the enduring connections we hold — to the earth, to our heritage, and to the deeper parts of ourselves that remain constant even as the world shifts around us. It’s a perfume designed for grounding, for centering oneself amid life’s constant motion, and for embracing both inner strength and tender vulnerability.
From a creative perspective, ETERNAL ROOTS also reflects Bella Hadid’s personal aesthetic — natural yet polished, understated yet undeniably impactful. The sleek, minimalist bottle design complements Orebella’s signature look while hinting at the earthy warmth inside. Whether displayed on a vanity or slipped into a handbag, the bottle itself feels like an accessory worth cherishing.
With this launch, Orebella continues to expand its footprint in the competitive perfume market, offering a refreshing alternative to conventional scents. For fans of the brand, ETERNAL ROOTS offers something new yet comfortingly familiar — a fragrance that captures Orebella’s core ethos while exploring uncharted olfactory territory.
If you’re looking for a fragrance that is a combination of luxury fragrance and conscious self-care, ETERNAL ROOTS represents the beauty that can come from intentional formulation, artistic inspiration, or just an appreciation of scent. As Bella Hadid describes it, this is a fragrance about balance—”soft and powerful at the same time”—and it could just be your next signature scent.
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