WishCare Surpasses ₹300 Crore ARR, Cements Position in Premium Beauty Market
WishCare Surpasses ₹300 Crore ARR, Cements Position in Premium Beauty Market
WishCare, an efficacy-first new-age premium beauty brand, made a thrilling announcement of crossing ₹200 crores in revenue for FY 2024 -25, with an staggering ARR of ₹300 crores! In two years, the homegrown brand has scaled 10x and is one of the fastest growing indie beauty names in India.
WishCare is co-founded by Stuti Kothari, Ankit Kothari, and Ayush Kothari in 2020 and is known for its clinically-tested, high-performance and multifunctional beauty products. Since onboarding Unilever Ventures as its sole investor in FY24, the brand has experienced rapid growth, expanding its consumer base to over 5 million customers across India.
“At WishCare, we’ve always prioritized real, performance-driven solutions grounded in the genuine needs of our community,” said Stuti Kothari, co-founder of WishCare. “This milestone reflects both the strength of our product innovation and the deep trust our consumers have placed in us. We’re now ready to take WishCare global and scale our omnichannel presence.”
The brand’s portfolio spans hair care, sun care, and body care, with category-defining products like Hair Growth Serum, SPF Lip Balm, and Body Sunscreen leading its innovation pipeline.These products have gained popularity on large e-commerce websites like Amazon, Nykaa, and Flipkart as bestsellers.
Moving forward, WishCare is getting ready to enter international markets, especially the UAE, USA and Southeast Asia, and explore global opportunities with its beauty products based on high-efficacy technology.
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