Exclusive! KAYALI whips up it’s first lip & body care drop
Have you found yourself reaching for multiple scents and perfumes lately? Mixing and layering according to whims and moods, maybe more than ever? You’re scent stacking, my friend, and I don’t blame you; I’m a convert myself. My biggest nudge? KAYALI’s delectable gourmand fragrances like vanilla, pistachio (my favourite), marshmallow and the likes. With Mona Kattan at the helm, the brand has successfully managed to capture the imagination of fragrance enthusiasts over the years with unique perfume profiles and scents that scream personality. Their latest being a fragrance born out of an April Fool’s prank and digital demand that followed.
But why stop there when you can whip up a whole new collection in a brand-new segment – say hello to KAYALI’s first-ever Yum Lip & Body Collection!
Expanding the House of Yum beyond fragrance, the collection marks KAYALI’s foray into the lip and body care range and introduces four new drops for loyalists to experience their favourite gourmand scents in new lip and body formats. Inspired by the art of layering, the collection aims to transform everyday self-care into indulgent rituals while extending the fragrance experience beyond the bottle or the final spritz. And by translating two of its most iconic gourmand scents into sensorial, care-led products, KAYALI is inviting its community to try a new starting point for its fragrance ritual.
We spoke to Founder Mona Kattan about the global launch, who explained how the move is more an extension of the brand DNA than just a category debut within their portfolio. “Moving into body care was never about simply entering a new category – it had to feel like a natural extension of how we already think about fragrances at KAYALI. Layering has always been such a big part of our DNA, so I loved the idea of creating products you can dip into throughout the day that still become part of your scent ritual.”
“The Yum Boujee Marshmallow | 81 Silk Soufflé Body Cream and Yum Pistachio Gelato | 33 Silk Soufflé Body Cream deliver up to 24 hours of hydration, melt into the skin with zero greasiness and create a moisturised base that can help enhance the fragrance you wear on top and its longevity. And that’s where the fun really starts – there are no rules. If you want the ultimate marshmallow overload, layer Yum Boujee Marshmallow | 81 Silk Soufflé Body Cream with Yum Boujee Marshmallow | 81 Eau de Parfum; if you’re in a completely different mood, use the cream as your base and reach for something else from your fragrance wardrobe. The Cashmere Kiss Lip Balms bring that same idea into an even more intimate, everyday moment, with a cushiony texture, pillowy-soft applicator and up to eight hours of hydration. For me, what makes the collection stand out is that it combines care with the sensorial gourmand world people already associate with KAYALI – these aren’t products that sit separately from fragrance, they give you more ways to live in it throughout your day,” Kattan stated.
So, can we expect unique fragrances and formulas? “Absolutely!”
The team has also formulated something they’re calling the KAYALI dream Elixir, an in-house unique blend of six skincare favourites – date seed oil, pomegranate fruit extract, sesame oil, moringa oil, almond oil, and olive oil, designed to absorb effortlessly into the skin. Kattan called it a key innovation in the collection and added, “KAYALI Dream Elixir is introduced for the first time within our Silk Soufflé Body Creams. Combined with hyaluronic acid, the Silk Soufflé formula has a luxuriously whipped yet weightless texture, delivers up to 24 hours of hydration, and leaves the skin velvety-soft with zero greasiness.”
“The fragrance profiles are equally distinctive,” she said reinstating the brand priorities. “KAYALI Yum Boujee Marshmallow | 81 Silk Soufflé Body Cream brings together fluffy pink marshmallow, strawberry, flaky coconut, delicate freesia, whipped vanilla and pink musk. While KAYALI Yum Pistachio Gelato | 33 Silk Soufflé Body Cream blends pistachio, whipped cream, roasted hazelnut, sweet rum, fluffy marshmallow and fizzy cotton candy.”
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