Fenty Beauty and Skin Debut in India Through Sephora and Tira
Fenty Beauty and Skin Debut in India Through Sephora and Tira
India’s beauty landscape has undergone a major upgrading! The internationally recognized Fenty Beauty and Fenty Skin, brands founded by music and fashion superstar Rihanna, have officially launched across India. The omni-channel expansion – through Reliance Retail’s Sephora and Tira brands – now introduces the high-performance, “Beauty for All” brands to over 50 stores across 16 cities and online.
This launch is a huge achievement for the brand, which disrupted the beauty market with its shade range and formulations that love skin.
“We are thrilled to bring Fenty Beauty’s iconic and inclusive range through Reliance Retail’s omni-channel presence with Tira and Sephora,” said Isha Ambani, Director, Reliance Retail Ventures Ltd. “This launch underscores our commitment to making the world’s best global brands available to Indian consumers—both online and offline. Fenty’s celebration of diversity and self-expression aligns perfectly with our vision to redefine beauty in India.”
Sephora, the world’s leading beauty retailer, echoed this excitement.
“As champions of Fenty Beauty’s revolutionary approach since 2017, we are proud to extend our global partnership to India,” shared Guillaume Motte, Global President and CEO of Sephora. “Together with Reliance Retail, we aim to spark a new era of inclusive beauty exploration—where everyone can embrace their individuality. This launch is a powerful step toward a future where beauty knows no bounds.”
A Beauty Revolution, Approachable
Launched in 2017, Fenty Beauty was Rihanna’s response to the lack of diversity in the world of makeup. Their brand made waves when they launched 40-shade foundations (now at 50 shades), and set a new bar for diversity in makeup. Then in 2020, they followed that with Fenty Skin, a clean, vegan, and conscious skin care line that was supposed to simplify your routine and give you results.
Rihanna’s local-global vision of beauty was to create accessible products with high quality ingredients for everyone – every skin tone, and type, and gender identity. And with this move into India, she continues her vision of self-expression, individuality, and empowerment through beauty.
What to Shop
Indian consumers can now get their hands on some of Fenty Beauty’s most coveted icons, including:
Soft’lit Naturally Luminous Longwear Foundation – A breathable, light-as-air foundation in a wide array of shades
Match Stix Contour Skinstick – Easy-to-use cream-to-powder contour and highlight sticks
Diamond Bomb All-Over Diamond Veil – A show-stopping highlighter with a 3D sparkle
Invisimatte Instant Setting + Blotting Powder – Shine control that keeps your glow in check
Gloss Bomb Stix High-Shimmer Gloss – The ultimate juicy lip with high-impact shimmer
And it doesn’t stop at makeup. Fenty Skin is bringing skincare that multitasks as well as you do:
Total Cleans’r Remove-It-All Cleanser – A gentle yet effective everyday face wash
Fat Water Pore-Refining Toner + Serum – A cult-favorite hybrid for smoother, brighter skin
Hydra Vizor Invisible Moisturizer + SPF 30 – Sun protection and hydration in one sleek step
Fenty Treatz Lip Oil – A hydrating, strengthening boost for your pout
Butta Drop Whipped Oil Body Cream – A rich, indulgent body moisturizer that’s gone viral
From foundation to skincare, Fenty brings Rihanna’s signature edge, excellence, and inclusivity to every Indian vanity. With this much-anticipated debut, the future of beauty in India just got bolder, brighter, and more beautiful.
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