Cosnova Sets A New Record For Net Revenue In 2025, Reports €991 Million, Up 4%
Cosnova Sets A New Record For Net Revenue In 2025, Reports €991 Million, Up 4%
German cosmetics company Cosnova, home to the Essence and Catrice brands, continued to grow in 2025, further strengthening its position as a globally significant beauty player. The family-owned group lifted revenue to €991 million in 2025, up around 4% year on year. In global rankings, Cosnova places sixth among colour cosmetics companies by value and second by volume, while Essence is Europe’s best-selling cosmetics brand. In e-commerce, Cosnova recorded growth of approximately 20%. The acquisition of Spanish skincare company Niche Beauty Lab strengthened Cosnova’s skincare portfolio.
“Niche Beauty Lab’s expertise provides an additional boost to our global innovation capacity and strengthens our positioning as a 360-degree beauty player,” said Javier González, co-founder and President of Cosnova. From January 2026, Niche Beauty Lab’s know-how- which encompasses skincare rich in active ingredients, agile product development and deep consumer insights- will be integrated directly into Cosnova’s global brand and innovation strategy, further accelerating development.
With more than 1,000 employees and a presence in 90 countries worldwide, the group, based in Sulzbach, a municipality in Hesse between Frankfurt and the Taunus, achieved numerous milestones in 2025, including opening a new subsidiary in the UK, while Essence and Catrice were added to Primark’s range. At the same time, both brands became available online with Boots and began initial in-store roll-outs.
The group then acquired its Barcelona-based Spanish distributor, thereby strengthening its direct presence in one of Europe’s most strategic core markets. The company also took over its distributor in Eastern Europe and will, going forward, manage 11 South-Eastern European countries from a joint unit, leveraging synergies and increasing operational efficiency.
The year 2025 also marked Essence’s entry into India through the local Reliance group. In the US, the brand won listings with Walmart, giving Essence access to millions of new consumers. The company also reports that it has further developed structures and processes to support its global growth and improve proximity to regional customers, alongside targeted investments to expand its logistics infrastructure. In particular, a warehouse expansion scheduled to come onstream in early 2027 will more than double capacity from current levels. In addition, the first warehouse for the Middle East and North Africa (MENA) region has opened in Dubai, with further regional sites already planned.
Italy remains one of the group’s key and best-performing markets. The Essence brand also consolidated its volume leadership in the Italian mass market, according to NielsenIQ MAT Q4 2025. During 2025, the display space occupied by Cosnova’s brands in the country increased by 33% compared with the previous year. In 2025, the social profiles of the two brands in Italy saw particularly dynamic growth: Essence’s community grew by 69% and reach increased by 93%, accompanied by very high engagement levels, with an average annual rate above 9%. Catrice also accelerated significantly, with follower growth of 82%, reach up 76%, and an engagement rate in line with the brand’s strategic goals.
Globally, “Juicy Bomb” is Essence’s most successful product, with 57 million units sold since 2020. Limited editions such as “Spooky Bomb” and the “Essence x Pepsi” collaboration are among the fastest-selling products in German perfumeries.
Essence and Catrice have also enjoyed strong success on social media: the “Jelly vs. Bouncy” campaign broke several records in autumn 2025, establishing Essence as the world’s No. 1 make-up brand on TikTok, according to the company. Catrice ranks among the top three make-up brands on TikTok globally, Cosnova says. In addition, in 2025 Essence became one of the first beauty brands to launch TikTok Shop in Germany, joining those already active in the US and Malaysia.
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