Paris Hilton Fragrances Launches ‘Iconic’ Eau de Parfum at Ulta
Paris Hilton Fragrances presented “Iconic” Eau de Parfum, a brand-new fragrance that perfectly captures Hilton’s glitz and personality. Paris Hilton Fragrances is entering an exclusive retail agreement with Ulta Beauty, making this launch a significant milestone.
The brand stresses its development and dedication to innovation in the fragrance market by aligning with the retailer’s large, beauty-savvy community. Hilton’s reputation as a pioneer in celebrity fragrances is further cemented by this strategic alliance with Ulta Beauty.
Lori Singer, President of Parlux Ltd., the licensee for Paris Hilton Fragrances, commented, “Paris Hilton Fragrances has consistently set the standard in the celebrity fragrance category by fostering genuine connections with consumers. Paris’ influence is unmatched, and our exclusive retail partnership with Ulta Beauty is a natural evolution—broadening our reach while elevating the experience for both loyal fans and new customers.”
Iconic Eau de Parfum is a floral-fruity blend that opens with notes of Pear Blossom, Raspberry, and Peach Nectar. The heart unfolds with notes of Peony, Lily of the Valley, and Magnolia, while Sandalwood, Amber, and Musk provide the base of the fragrance.
Linda Suliafu, Vice President of Merchandising, Ulta Beauty, said, “Paris’ signature scent is the perfect addition to their growing fragrance wardrobe, and a new way to enhance their mood and celebrate their individuality. With its gorgeous, elevated packaging and intoxicating scent notes it is a perfect balance of fresh florals and delicious fruits.” Iconic Eau de Parfum will be available in three sizes—100 ml, 30 ml, and 10 ml.
https://www.beautypackaging.com/
#ParisHiltonFragrances#IconicFragrance#UltaBeauty#NewPerfumeLaunch
#CelebrityScent
